I am honored to win the 2016 Community Media Rika Welch leadership award for community impact; a testimony to the Guests who shared their stories on MidLIFE Matters. In addition, an 2018 interview I did with Judith Altmann, a Holocaust Survivor, won an award. In 2020 and 2021 two other awards acknowledged the content of interviews dealing with Child Sex Trafficking in CT and Non-Profit leadership. In 2023 MidLIFE Matters won First Place for a Profile Talk Show.TV Wants Alpha Boomers
Sunday, March 9, 2014 at 09:11PM 
Prime marketing targets used to end at age 54, but TV is now focusing on "Alpha Boomers." Age 54-65, they are profiled as active, healthy, and likely to still be working -- and spending! The Hartford Courant shared a Tibune Newspaper article by Merideth Blake that illuminates how TV cable and networks are featuring older stars and multi-generational families. The goal: Attract this segment that is projected to control 70% of disposable income by 2017. Funny thing, they are more likely to watch TV then younger adults.
I remarked about the spending power of older women in my book, "55+ Unite! Welcome All Wise Working Women" -- but one of my favorite actresses, Kathy Bates, said it best. When her "Harry's Law" TV show was cancelled because it's 'audience was very old, and it is hard to moneterize that' --65 yr old Kathy is quoted as saying "Geez Louise, who do you think watches TV out there, bud? The advertisers have got to wake up to this. Who do you think's got the money out there?"
Source: "TV'S Golden Viewers"; The Hartford Courant, 'Curtain' - Pg. G3 - 3/9/14
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