Boomers Get a Second Look

Boomers ain't dead yet!  Advertisers are discovering we still have purchasing power, and are now  pitching products to our overlooked group.  We working women know who makes most of the buying decisions, especially if we are part of the Sandwich Generation.  Maybe all it means is that we will get more special invitations for credit cards, but it is satisfying to know that the 'vital' marketing population no longer drops off the cliff at 49.

This shift is another example of why wise, older workers should be part of every organization - helps keep the blinders off the hip up-and-comers!  We are all needed.