I am honored to win the 2016 Community Media Rika Welch leadership award for community impact; a testimony to the Guests who shared their stories on MidLIFE Matters. In addition, an 2018 interview I did with Judith Altmann, a Holocaust Survivor, won an award. In 2020 and 2021 two other awards acknowledged the content of interviews dealing with Child Sex Trafficking in CT and Non-Profit leadership. In 2023 MidLIFE Matters won First Place for a Profile Talk Show.Monday
Jul312017
Subconscious Shopping Decisions
Monday, July 31, 2017 at 07:49PM 
As a frequent online shopper, I may be saving myself, from myself! Interesting USA Today article by Jeff Stibel (7/31/17) summarizes how our senses of sight, smell, sound, and yes -- sexual arousal, influence our purchases. Pretty packaging, suitable scents, and music all play a part in what we buy. Too-loud music in a store? You may experience sensory overload, which encourages impulsive purchases! We've all learned not to buy groceries while hungry. Stemming our sense of excitement about a product also can help avoid buyer's remorse. I wonder what research would say about impulsive online buying?
Reader Comments